Skip to end of metadata
Go to start of metadata
  • Ad Sizes is measured in pixels (width x height). For example, a 300x600 ad has 300 pixels as its width and 600 pixels as its height
  • XPO supports a huge range of formats, with XPO, you can create any sizes that you want. Nonetheless, to ensure that your created ads work well with many of the ad exchanges and networks out there, we have provided XPO with industry standard IAB-compliant sizes.
  • For ease of referencing and to standardize the naming convention, we have adopted Google's naming convention since it's familiar with many.

 

Media Specifications

Image QualityMin 72 dpi
Image Format*.PNG, *.JPG, *.BMP, *.GIF (for animated)
Image ResolutionPreferably at 2x on the size provided
Image Color ModeRGB only
Font SupportTTF, OTF
Video Format Support

Youtube, Brightcove, Wistia, Facebook

(Note: we might be able to support others too, contact us if unsure)

Supported Browsers

All the dynamic ads generated via XPO requires the minimum the following browsers version to work properly:

  • Chrome 
  • Safari 
  • Firefox 
  • IE 11.x

(NOTE: IE10 is no longer supported https://en.wikipedia.org/wiki/Internet_Explorer_10)

 

Channels & Formats

 

A) Display

i) Web

Format Name

Initial Size

Final Size

ADX Supported

iAB Compliant

How It Works

Pushdown/Expandable Big Billboard

1000 x 250px

Collapsed to 1000 x 25px

(error)

(error)

  • Upon page load, the ad unit appears in its collapsed form for 5 sec before automatically expanding the unit downwards. The full animation will play
  • Clicking the ‘Collapse’ button on the expanded unit allows viewers to stop the ad at any point of the animation and reverting it to its collapse form

  • Clicking on any area of the collapsing Ad will expand the unit and play the animation once more

  • For ads with video, the video will restart each time the expanded unit is opened.

  • The expanded unit will not auto-close after the animation ends

Pushdown//Expandable Billboard I

970 x 250px

Collapsed to 970 x 90px

(tick)

(tick)

 

  • Upon page load, the ad unit appears in its expanded form

  • Clicking the ‘Collapse’ button on the expanded unit allows viewers to stop the ad at any point of the animation and reverting it to its collapse form

  • Clicking on any area of the collapsing Ad will expand the unit and play the animation once more

  • Max height allowed is 415

Collapsed to 970 x 70px

(error)

(error)

Pushdown/Expandable Billboard 2

940 x 250px

Collapsed to 940 x 90px

(error)

(error)

  • Upon page load, the ad unit appears in its expanded form

  • Clicking the ‘Collapse’ button on the expand unit allows viewers to stop the ad at any point of the animation and reverting it to its collapse form

  • Clicking on any area of the collapsing Ad will expand the unit and play the animation once more

Collapsed to 940 x 70px

(error)

(error)

Billboard

970 x 250px

 

(tick)

(tick)

 

Expandable /Retractable Leaderboard

728 x 270px

 Collapsed to 728 x 90px

(tick)

(tick)

  • Upon page load, the ad unit appears in its expanded form

  • Clicking the ‘Collapse’ button on the expanded unit allows viewers to stop the ad at any point of the animation and reverting it to its collapse form

  • Clicking on any area of the collapsing Ad will expand the unit and play the animation once more

  • Max height allowed is 315px

Custom Leaderboard

728 x 270px

(minus)

(error)

(error)

 

Block Ad

800 x 500px

(minus)

(error)

(error)

 

Floating

600 x 500px

(minus)

(error)

(tick)

 

Mid Billboard

500 x 300px

(minus)

(error)

(error)

 

Banner Skyscraper

700 x 200px

(minus)

(error)

(error)

 

Large Rectangle

336 x 280px

(minus)

(tick)

(error)

 

Half Page/Filmstrip

300 x 600px

(minus)

(tick)

(tick)

 

Light Box (Expand First)

Full Screen (designer defined)

   

Collapsed to 300 x 250px

(tick)

(tick)

  • When a user chooses to engage by hovering the cursor over the ad for two seconds, the ad then expands into a near full-screen canvas

  • Your ad expands in the forefront with a dimming effect on the page underneath, making your content stand out as a viewing experience

LightBox 

Collapsed to 300 x 250px

   

 

Full Screen (designer defined)

(tick)

(tick)

 


 

  • When a user chooses to engage by hovering the cursor over the ad for two seconds, the ad then expands into a near full-screen canvas


  • Your ad expands in the forefront with a dimming effect on the page underneath, making your content stand out as a viewing experience

Collapsed to 728 x 90px

(tick)

(tick)

Collapsed to 300 x 600px

(tick)

(tick)

Mid Rectangle

300 x 250px

(minus)

(tick)

(tick)

  • Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled

Square Pop-Up

250 x 250px

(minus)

(tick)

(error)

  • Also known as a "square," this format can fit into smaller spaces that don't accommodate the larger rectangles
  • The supply of available display ads for this ad size is generally limited though, which may lead to sub-optimal ad performance
Wide skyscraper160 x 600px(minus)(tick)(tick)
  • Also known as a "wide skyscraper." Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled
  • Best if used along sidebars of web pages

ii) Mobile Web

Format Name

Initial Size

Final Size

ADX/AdMob Support

iOS/Android SmartPhones Compatible

Tablet/iPad Compatible

Remarks

Tablet Interstitial

768 x 1024px

(minus)

(tick)

(tick)

(tick)

 

Expandable Leaderboard

728 x 90px

Expanded to 728 x 270px

(tick)

(tick)

(tick)

 

Expanded to 768 x 1024px

(tick)

(error)

(tick)

 

Expandable Standard Banner / Banner to-Interstitial

320 x 50px

 

Expanded to 320 x 480px

(tick)

(tick)

(error) Partial

 

Smartphone Interstitial

320 x 480px

(minus)

(tick)

(tick)

(error)

 

Expandable Large Banner

320*100

Expanded to 320 x 480px

(tick)

(tick)

(tick)

 

Mid Rectangle

300 x 250px

(minus)

(tick)

(tick)

(tick)

  • Size is fixed on both phones and tablets

Expandable Mid Rectangle

300 x 250px

Expanded to 320 x 480px

(error)

(tick)

(tick)

  • Size is fixed on both phones and tablets

iii) Mobile In-App

Format Name

Initial Size

Final Size

ADX/AdMob Support

iOS/Android SmartPhones Compatible

Tablet/iPad Compatible

Remarks

Tablet Interstitial

768 x 1024px

(minus)

(tick)

(tick)

(tick)

  • Only portrait orientation is supported.

Expandable Leaderboard

728 x 90px

Expanded to 728 x 270px

(tick)

(tick)

(tick)

  • Only portrait orientation is supported

 

Expanded to 768 x 1024px

(tick)

(error)

(tick)

  • Only portrait orientation is supported

Expandable Standard Banner / Banner to-Interstitial

320 x 50px

 

Expanded to 320 x 480px

(tick)

(tick)

(error) Partial

  • On Tablet, if the supported format doesn't exist, Mobile leaderboard sizes will be loaded

Smartphone Interstitial

320 x 480px

(minus)

(tick)

(tick)

(error)

  • Only portrait orientation is supported

Expandable Large Banner

320*100

Expanded to 320 x 480px

(tick)

(tick)

(tick)

  • Only portrait orientation is supported

Mid Rectangle

300 x 250px

(minus)

(tick)

(tick)

(tick)

  • Size is fixed on both phones and tablets

Expandable Mid Rectangle

300 x 250px

Expanded to 320 x 480px

(error)

(tick)

(tick)

  • Size is fixed on both phones and tablets

 

 

B) Native


Asset SpecsRequirementRemarks
Logo100 x 100pxMax. file size: 1,200kb
Main Image1200 x 627px

1.91 : 1 aspect ratio. Image may not include more than 20% text

Max. file size: 1,200kb

Title (Headline)max. 25 char 
Descriptionmax. 60 char 
Sponsor (Brand)max. 25 char 
Call to Actionmax. 15 char 


 

 

C) Standard Banner


 

D) Social

i) Facebook Ad

Format Name

Ad Placement

Asset Specs

Objectives

Remarks

Slideshow/Video

  • FB feed
  • FB instant articles
  • FB in-stream video
  • FB marketplace
  • FB stories
  • IG stories
  • Audience network native, banner & interstitial
  • Audience network in-stream video
  • Audience networks rewarded video
  • Messenger inbox
  • Length:
    • Min 1 sec.
    • Max 240 mins.
  • File size: Max 4GB
  • Ratio: Highest resolution video available
  • Ratio: 9:16 to 16:9
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Reach
  • Brand awareness
  • Traffic
  • Engagement
  • Page kikes
  • Event responses
  • App installs
Chart of different video requirements across ad placements
Slideshow/VIdeo (With Link: apply to event responses, offers, and leads ads)
  • All the above
  • Headline: 25 char
  • Link description: 30 char
 

Image

  • FB feed
  • FB right column
  • FB instant articles
  • FB marketplace
  • FB stories
  • IG stories
  • IG feed
  • Audience network native, banner & interstitial
  • Sponsor message
  • Messenger inbox
  • Text: 125 char
  • Resolution: highest resolution image available
  • Ratio: 9:16 to 16:9
  • Reach
  • Brand awareness
  • Traffic
  • Engagement
  • Page kikes
  • Event responses
  • App installs
 

Image (With Link: apply to event responses, offers, and leads ads)

  • Headline: 25 char
  • Link description: 30 char
  • Resolution: 1,080 x 1,080px
  • Ratio: 1.91:1 to 1:1
 

Collection

  • FB feed
  • IG feed
  • Image / Video
  • Headline: 25 char
  • Text: 90 char
  • Traffic
  • Conversions
  • Catalog Sales
  • Store Visits
A Collection experience typically includes a cover image or video followed by several product images. When someone clicks on a Collection ad, they'll land on an Instant Experience — a full-screen experience that drives engagement and nurtures interest and intent.

Carousel

  • FB feed
  • FB right column
  • FB instant articles
  • FB marketplace
  • IG stories
  • IG feed
  • Audience network native, banner & interstitial
  • Messenger inbox
  • Image:
    • File size: Max 30MB
    • Resolution: 1,080 x 1,080px
    • Ratio: 1:1
  • Video:
    • File size: Max 4GB
    • Length: up to 240 mins
  • Min number of cards: 2
  • Max number of cards: 10
  • Text: 125 char
  • Headline: 40 char
  • Link Description: 20 char
  • Reach
  • Brand awareness
  • Traffic
  • App installs
  • Lead generation
  • Conversions
  • Catalog sales
  • Store Visits
  • Messages
Every single image/video within the ad can have its own link.
Instant Experience(minus)

Image/Video:

  • Highest resolution available that take advantage of fullscreen experience
  • Traffic (website clicks and app engagement)
  • Brand awareness
  • Reach
  • Engagement (post engagement)
  • Conversions
  • Video views
  • Store visits
  • App installs
Instant experience is a full-screen experience that brings brands to life on mobile. Users can watch engaging videos and photos, swipe through carousels, complete a form, quickly view products, and explore lifestyle images with tagged products. It works across all formats - photos, videos, carousel, slideshow, and collection.

Lead generation ads

(minus)

(minus)

(minus)

A lead ad is presented using an image, video or carousel, and followed by a lead form when the user engages with the ad.
Offers(minus)(minus)(minus)An offer (discount) ad can appear as an image, video or carousel.
Event responses(minus)(minus)(minus)An event ad can appear as an image or video.
Page likes(minus)(minus)(minus)A page like ad can appear as a video or an image masked to a ratio of 8:3


ii) LinkedIn Ad

Format Name

Ad Placement

Asset Specs

Objectives

Remarks

Sponsored Content

  • LinkedIn feed
  • Title/Headline: 70 char
  • Intro Copy: 150 char max to avoid truncation, including landing page URL
  • Image:
    • 1200 x 627px recommended
    • must be more than 400px in width
    • 5MB max size
    • GIFs are not accepted
  • Raise awareness of events or initiatives
  • Leads generation
  • Increase traffic
  • Increase follower
  • Generate engagement
  • If image width is <400px, it will not display in the larger image format. Instead, images will appear as a thumbnail on the left side of the post.
  • Truncation is based on padding, not character limitation, so results may vary by device
  • On the desktop, can hold approximately 600 characters max, but the text is truncated around 150 characters and displays "...see more" to expand the text.
  • URLs longer than 23 characters are shortened by the LinkedIn shortener.
  • Supplied URL will automatically scrape in ad headline and image.
Sponsored Content - Carousel
  • LinkedIn feed
  • Min number of cards: 2
  • Max number of cards: 10
  • Intro text/description: 255 char
  • Intro text may truncate at 150 char
  • Individual cards:
    • Max file size: 10MB
    • 1,080 x 1,080 px with 1:1 ratio
    • Support GIF
    • Headline text for each image card is a max. 2 lines
      • 45 char limit for ads that direct to a landing page
      • 30 char limit for ads with a lead gen from CTA
  • Raise awareness
  • Leads generation
  • Increase traffic
  • CTA button within each card is only available for carousels that use lead generation form
  • Each card can be directed to different landing pages, but if the lead generation form option is selected, the CTA will link to the same lead generation form for all the cards
  • Not eligible to use Audience Network

Sponsored InMail

  • LinkedIn inbox
  • Sender name: 30 char
  • Subject line: 60 char
  • Body copy: 1,500 char
  • Clickable link: 3 max links
  • Hyperlinked text in the body: 70 char max.
  • CTA button: 20 char
  • Image: 300x250, 40kb
  • Drive downloads
  • Promote webinars / special promotions
  • Generate B2B leads
  • Directly engaging valuable prospects
Use this format to send a personalized message to highly targeted recipients

Text Ads (LinkedIn's PPC)

  • Side rail / inline (homepage, profile page, groups page, messaging page, my network page, who's viewed my profile page, search results page)
  • Headline: 25 char
  • Description: 70 char
  • Image (optional): 50x50
  • Target B2B audience
  • Drive traffic

  • Text ads appear in a variety of sizes:
    • 300x250
    • 17x700
    • 160x600
    • 728x90
    • 496x80
  • Link: Company's pages on LinkedIn or website outside of LinkedIn
Dynamic Ad - Spotlight
  • LinkedIn feed
  • Description (above images): max 70 char
  • Headline (below images): max 50 char
  • Company name: max 25 char
  • Company logo: 100 x 100px
  • CTA: max 18 char
  • Background image (optional): exactly 300x250 px and max 2MB
  • Showcase product, service, event, content, and more

Clickable areas:

  • Clicks anywhere on the ad (background, text, CTA, etc.) will redirect to the designated landing page URL.
Dynamic Ad - Follower
  • LinkedIn feed
  • Description (above images): choose from one of the suggested options/supply custom text. Max 70 char
  • Headline (below images): choose from one of the suggested options /supply custom text. Max 50 char
  • Company name: max 25 char
  • Company logo: 100 x 100px
  • CTA: choose from 3 pre-sets options
    • Visit company (default)
    • Visit job
    • Visit life
  • Build brand awareness and engagement with company or showcase page on LinkedIn
  • Convert target audience members into engaged company page followers

Clickable areas:

  • Clicks on the logo will redirect to your Company Page.
  • Clicks on the Follow button will follow the Company and redirect to the Company Overview tab of your Company Page.
  • Clicks on Visit company will redirect to the Company Overview tab of your Company Page.
  • Clicks on Visit jobs will redirect to the Jobs tab of your Company Page.
  • Clicks on Visit life will redirect to the Life tab of your Company Page.


 

 

E) Video Ad

 

i) Programmatic Video 

Asset SpecsRequirement
Video lengthMax. 30s, recommended <15s
Resolution480x360 (4:3), 640x360 (16:9) or 1,920x800 (5:2)
Video typeMP4
Audio typeMP3 or AAC
File sizeMax. 5MB
Frame rateMax. 30fps  


ii) YouTube TrueView In-stream Ad

Asset SpecsRequirement
Video length

non-skippable: 15 or 20 seconds

skippable: 12 seconds to 3 minutes

Resolution480x360 (4:3) or 640x360 (16:9)
Video typeAVI, ASF, Quicktime, Windows Media, MP4 or MPEG
Audio typeMP3 or AAC
Aspect Ratio4:3 or 16:9
File sizeMax. 1GB
Frame rateMax. 30fps 
Remarks: YouTube video URL is required. The video must be uploaded to YouTube


iii) Companion Ad (optional) 
 

Asset SpecsRequirement
Unit size300x250 or 300x60
File typeStatic GIF, JPG or PNG
Host-initiated play30 seconds
User-initiated play1 minute
Frame rateMax. 24fps

F) OTT / CTV Ad

  • No labels