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  1. How do I get started with XPO ? Do you provide trial ?
    1. Contact us to arrange a session for us to understand your need. We will propose to you an onboarding plan to ensure you get the value out from the platform.

  2. Does the XPO-created Dynamic Ads work on Mobile App and Mobile Sites ?
    1. Yes, as the ad is created using HTML5, it can work cross-screens and platforms on Web, Mobile Web/Site as well as Mobile App. You just need to provide/use the right sizes.

  3. Can I use XPO platform to do ad placement on GDN/ADX ?

    1. Yes, you can use the platform to do media buying / ad placement on GDN/ADX and other Supported Publishers and Ad Exchanges too. To get started, you will need to top up your account with credits to start running campaign on these platforms.

  4. Certain features are not available in XPO for me to create the Dynamic Ads that I wanted. What can I do ?
    1. Contact us and let us know what you are looking for. If we don't have such feature, we will see if we can proceed to implement and come back to you with a timeline. Additionally, we do provide customisation service for a fee under Managed Services.

  5. Do you provide outsource service ? I do not have my own team of designers/operators, nor the manpower to operate XPO but I am still interested in using XPO.
    1. Yes, we provide a range of Managed Services. Contact us to get your requirements communicated to us. Our Account Managers will work with you to provide a quotation.

  6. Can I enrol for Managed Services for certain work while I operate on self-serving ?
    1. Yes, we can work out something to fit your needs. Get in touch with us.

  7. How can I grant my designer or other end users to access XPO platform?
    1. You can create different user account with different roles and permissions.

  8. My designer has completed the creative using XPO. We want to send the ad tags to certain publishers that we work with. Would it possible for us to send/download them the ad tag (or probably known to you as Creative/Ad Unit/Third Party Tags) ?
    1. Yes, you can do this in XPO. You will need to click send/download AdTag in the campaign detail page to send the ad tags to the publishers. NOTE: you will NOT be able to export out the creative/HTML files

  9. My team/company is using DoubleClick (DCM/DFA/DBM). Does XPO support downloading/sending AdTag in same format as DCM/DFA/DBM ?
    1. Yes, you can download or send the Ad Tag from XPO in the same manner as how you would do trafficking/running/executing via the DoubleClick Bid Manager or DoubleClick Campaign Manager or DoubleClick for Advertisers. XPO also supports other formats too (Supported Publishers and Ad Exchanges).

  10. I have my own set of creative files. However i want to use XPO to do ad serving for the resources/creatives. Is this possible ? if yes, what are the charges ?
    1. XPO currently does not support uploading of your own format/creatives. What you can do is for you to re-create your creatives easily in XPO using XPO Designer. You will be charged for Ad Serving cost. If you have further/any customization requests, you can engage us as part of Managed Services Please refer - Managed Service section for Managed Service Fees.

  11. Can I buy mobile inventory (e.g. AdMob) through XPO ?

    1. Yes, you can buy mobile inventory via XPO. View Supported Publishers and Ad Exchanges. If you don't see the supplier there, let us know.

  12. How do I change the creative after it is being approved by Google (to be ready to run via GDN), do I have to re-seek approval from Google again ?
    1. Yes, every time there is a change in the creative, there is a requirement to seek for the approval from Google if you intend to run any ads on Google's ad exchanges.

  13. If multiple campaign items have same ad unit running at the same time, how can i implement the impression tracker ?

    1. The impression tracker is link to campaign item, you can implement multiple at the same time.


  1. What is an Ad Unit?
    1. A container that is used to hold/serve/display a static/interactive ad. You can register as many ads into the ad unit as you want. To get started, you will need to add at least ONE Managed Site OR a partner.

  2. Is XPO-generated ad tag SSL-compliant ?
    1.  Yes, XPO-generated ad tags support SSL (https).

  3. Can I use Knorex XPO Ad Tag to serve on DCM/DFA/DBM?
    1. Yes, Knorex Ad Tag can be served on DCM/DFA/DBM. More info for each can be found at XPO Supported Publishers and Ad Exchanges.

  4. Is Knorex/XPO a certified third party vendor of GDN/ADX?
    1. Yes, Knorex is a certified Google global ad-serving vendor (

  5. Is XPO Expandable Ad tag certified for GDN/ADX?
    1. Yes, Knorex is certified Google vendor for Expandable creative ( 

  6. How do I change the name/title of an Ad Unit ?
    1.  GO to publisher > select ad unit under manager brand display (left side bar) > under "about ad unit" > click "edit" > change name. 

  7. Can I change the size of an Ad Unit after creating it ?
    1. No, you can not change the Ad unit size. You will have to create a new one if you want to have a different size.

  8. Can I use the same Ad Unit in more than one Managed Sites ?
    1.  No, you will have to create an Ad Unit for each Managed Site. This way, you will be able to track each ad unit separately in your report.

  9. Can XPO Ad Tag support click macro and view through macro?
    1. Yes, XPO Ad Tag support click macro and view-through macro. Check out below script<script type="text/javascript" src=""></script>

  10. Can I use other vendor or a third party (e.g. Sizmek / MediaMind, Eyeblaster) to serve the XPO-generated ads ?
    1. No, the ad serving has to be done using XPO as the generated dynamic ads support rich interactions and dynamic content. Hence, such dynamism requires dynamic tracking in order to provide the necessary analytics and reporting. Nonetheless, XPO does support embedding of third-party tracking into the XPO generated dynamic ads if these third parties provide ad tracking technologies such as 1-pixel, image tag, beacon tracking.

  11. Can I use custom macro ?
    1. Yes, XPO supports custom macro.
    Does XPO support third party VAST Tags ?No, this feature is not supported currently.
    Does XPO support VPAID Tag ?No, this feature is not supported currently.

  12. Why does my newly added Dynamic Ad not appear/fit properly after embedding into my website ?
    1. This happens when the container size is not set correctly. You should ensure that the container size (both WIDTH AND HEIGHT) matches the ad size.

  13. What to do if my added click-macro is not recording any clicks in the third-party reporting system ?
    1. Most common issues are as follows:
      1. QUOTES ARE MISSING from the ad tag. 
        You should escape the URL twice as shown below.


  1. If the user rotates the phone from portrait to landscape or vice versa, will the dynamic ad automatically rotate ?

    1. Yes, it will automatically rotate and fit to the screen size of the mobile device.

  2. What are the ad formats supported in XPO ?
    1. Please refer to this link Ad Formats and & Sizes