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Overview of KNOREX XPO
KNOREX XPO™ is a full-stack platform designed from the ground-up for Trading Desk, Media Agencies and Advertisers to conduct Precision Performance Marketing to deliver personalized experience to the right audience with the right marketing message.
XPO platform comes with a few key applications:
- XPO Media Broker - Use this as the Demand-side Platform (DSP) to bid for media programmatically using smart optimization algorithms while getting access to the best and leading ad exchanges in the world, ensuring that you reach out to the widest audience worldwide.
- XPO Ad Designer - Use this to create or assemble highly interactive and stylish Dynamic Ads (view ad gallery). Dynamic Ads can be connected to feeds to enable display of contents that can be refreshed and updated real-time.
- XPO Curator - Use this to scrape, curate and assemble/mix your contents and data from social media, websites, RSS feeds, blogs etc. A good example of this is to create product feed based on your product catalog for your e-commerce website/e-store.
- XPO ARENA - Use this as an ad server to perform third-party ad serving and trafficking capability, including retargeting, dynamic ad tracking, Dynamic Creative Optimization (DCO) and more.
- XPO Reporting, Tracking and Attribution - Use this to do standard ad tracking including conversion and view-through tracking to provide detailed reporting on various aspects of campaigns, line items and the creatives, and most importantly you can do cross-device attribution while on it.
What Can You Do with XPO ?
These are just some of the use cases and capabilities of XPO:
- Run cross channel (search, Facebook, Google, social media, Youtube, native, display etc) targeting and programmatic campaigns
- Run all kinds of campaigns (prospecting, retargeting, content-marketing, DCO, dynamic ads (including dynamic product ads))
- Manage all your ad campaigns, scheduling, design ads, traffic and track attribution all within one place
- Generate unified reporting for all types of campaigns to get a holistic view of the different channels and reporting metrics
- Create various kinds of ad formats (e.g. Dynamic Ads, Native Ads, Standard Banner etc.), sizes
- Ad serve or traffic into specific media publishers or ad exchanges/networks (be it XPO-connected or -supported)
- Traffic out ad tags to media/agency partners and the supported ad exchanges/networks
- Single universal ad tag to manage the most complex execution, including Dynamic Creative Optimization (DCO)
- Create and curate contents, feeds, data etc. to create product catalog feeds easily
- Push real-time or dynamic content updates from your own data/content feeds or from third-party contents/sites including social media etc.
- Monitor real-time campaigns, optimize and generate/share/export reports (in CSV or PDF)
- Attribution reporting
- White-label to create your platform to manage various partners/clients
- Perform contextual matching to match with website and audience interest
- and more ...