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DoubleClick FloodLight Tags

PURPOSE: 

This tag is used for tracking 

  1. Total number of people convert on client website. 
  2. Total number of people landed on particular website where Pixel is implemented 

Learn more about HOWTO Piggyback Knorex OmniTag through DCM Floodlight Tag

Supported Click Tracker by XPO Platform

  1. DCM Click Tracker
  2. Sizmek Click Tracker
  3. Atlas Click Tracker
  4. UTM tags
  5. Adobe CID

DCM/Sizmek/Atlas Click Tracker

PURPOSE

  • It allows client to track clicks on XPO dynamic Ads. Some of the sample scenarios i have added in here
    1. Configure click tracker for every product that appears on the dynamic Ads
    2. Configure click tracker for product groups like Mobile Phones, TV, BroadBand Service etc
    3. Configure a single click tracker for all the products & services

How to configure DCM Click Tracker

How to configure Sizmek Click Tracker

  • NA

How to configure Atlas Click Tracker

  • NA

How to configure UTM Tags

How to configure Adobe CID

  • NA

Supported Impression Tracker by XPO Platform

  1. DCM Impression Tracker
  2. Sizmek Impression Tracker
  3. Atlas Impression Tracker

DCM/Sizmek/Atlas Impression Tracking Pixel aka (1x1 Pixel Tracking or Beacon)

PURPOSE

  • The impression tracker is generally used to track the impression when creatives loads

How to configure DCM Impression Tracker

How to configure Sizmek Impression Tracker

  • NA

How to configure Atlas Impression Tracker

  • NA
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