Based on our own experience of producing Dynamic Ads (see gallery showcase), we have distilled our knowledge into the following best practices:
|Layout: Keep it clean, simple and yet attractive while designing the outlook of interactive ad to avoid disrupting viewers in their browsing journey. It is also observed that higher clickthrough results from a bigger selected area.||N/A|
|Content: Be sure to use updated and relevant contents relative to your target audience.|
|Format: Expandable sizes receive more favourable interactions with users, providing an element of surprise and exploration. Adaptive|
|Logo: Every interactive ad should contain a logo of the respective brand as a collateral for branding purposes, in an obvious placement where viewers would be able to catch. All file formats are not acceptable, except GIF, JPG, PNG and specifically in RGB colour code with minimum of 72 pixels resolution (based on whichever height or width is shorter).|
Container: With multi-purpose functions, you may use this feature to group different layers, create multiple hotspots with clickthrough urls and various styling purposes.
Scrollable Content: Utilise it appropriately for contents (no videos) that seeks for fancy panning effects to attract users' attention, with note taken on low interaction rate. Options of autoscroll or manual scroll is available, depending on individual desired performance. (Example: Regal Campaign v1.0 (Billboard))
|Tabs: It was justified after multiple observations that 3 tabs provides a balanced performance for an overall campaign, as it provides a sufficient amount to promote a brand or product and not overloading the users. Do use appealing and explicit words for each tab headings. Contents in tabs should share a single focus and objective, as tabs are rotated on every refresh an even exposure.|
|Slider: The contents placed in the slider should enable clickable action (input URLs) for further information in details, leading to an increase in clickthrough performance. Displaying indications such as the arrows and bullets would bring more users to initiate an interaction with the creative.|
Form: A single booking form on your interactive ad is observed to give a better output in performance than multiple booking forms on individual tabs. Do try out the default form templates (with all the appropriate fields) that are provided to users for feasibility, or add other form features for further customisation.
Text: Do apply appropriate text spacing (padding), legible font size (minimum size is 10px, maximum size is 72px), contrasting font colour against background (e.g. avoid white text on yellow background) and consistent alignment that delivers clarity in reading. We encourage san-serif fonts like Arial and Verdana for better compatibility to all browsers. Promotional messages should be keep as short and sweet, to keep viewers focus and attracted to the interactive ad.
|Button: Use this feature to encourage viewers for clickthrough interactions, especially useful for promotions.|
|Image: Upload high resolution pictures would ensure better quality and non-pixelated output. All file format should consist of at least 72 dpi, 2x of canvas size to be used in Dynamic Ads, in RGB colour code and either PNG or JPG.|
|Map: Keep the default settings of this feature that allows users to search and explore places of interest with the search bar and map control. Engagement rate may be low as interaction is only counted based on number of search findings.|
|Video Player: All videos embedded into interactive ad should start with default settings set on autoplay and muted, this was observed to give a better engagement performance (engagement is considered when users click on the options such as "Play", "Pause", "Un-mute volume", etc). Youtube is currently the only valid source supported.|
|Video List: Include all functions and behaviour from Video Player feature, this feature allows multiple videos additionally. Option to select specific Youtube Channel or random collective selection is possible.|
|Video Background: An exclusive feature that allows special effects to be embedded on the background of interaction ad. Applicable file formats include MP4 and OGV, with no larger than 1MB file size. Moreover, including a single clickthrough url would definitely increase interaction and traffic flow to specific site.|
|Social: Select your choice from the list of selection available on Designer (Facebook, Twitter, Instagram, LinkedIn, Google+, Youtube, Vimeo, Pinterest, Flickr, Reddit, Trip Advisor, Tumblr, Weibo, Vine), and provide the respective URLs. Default styling of corporate colours, outline and shape would have been provided.|
Count Down: Entitles interactive ad to promote limited offers more effectively when applied appropriately. Overuse of this feature may cause confusion and unappreciated.