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There are steps that we take and policy developed to safeguard our customers and partners to provide a positive experience to the end users. We also adhere to our partnering advertising channels and work with our inventory and technology partners to ensure that your ads are delivered into respectable, trustworthy and quality sites. We have also self-voluntary participated and subject to international audit and industry standards

When it comes to contents that are questionable, we reserve the right to reject, pause, approve or remove any ad at our sole discretion if your advertisement contain or promote such elements as listed below.

Sites, advertisements or contents containing, but not limited to, the following elements shall be EXCLUDED:

The list of criteria herein is subject to change from time to time.

  • Adult products and services (except for ads for family planning and contraception. Such ad must focus on contraceptive aspect and not on sexual pleasure/enhancement etc. and must target only adult or 18 years old and above), obscenity and sexual material (including nudity, obscured or implied sexual acts, explicit language, overly suggestive, provocative, explicit acts etc.) (ref Facebook / TaboolaTwitter)
  • Alcohol or referencing alcohol (unless complying with all applicable local laws, guidelines, licenses and approvals, age criteria)
  • Content that could not be crawled (label status unknown)
  • Crime, police & emergency
  • Death & tragedy
  • Deceptive, false, dishonest, or misleading contents including deceptive claims, offers, or business practices
  • Derogatory content
  • Embedded video
  • Error pages, file-sharing pages, pirated content, malware, spyware, etc. that results in an unexpected, unauthorized or deceptive experience
  • Financial related that are questionable (e.g. binary options, initial coin offering (ICO))
  • Gambling (promoting or facilitating), state lottery
  • Games
  • Hate speech or related content promoting violence/advocating against a particular group (e.g. of race/ethnic, color, nationality, religion, political association, age, gender/sexual orientation, drugs etc.)
  • Image-sharing pages
  • Juvenile, gross & bizarre content
  • Malware or malicious content
  • Military & international conflict
  • Parked domains
  • Political content
  • Prostitution content
  • Profanity and rough language
  • Recreational, Illegal, or prescription drug
  • Religious content
  • Sensitive social issues
  • Tobacco or paraphernalia
  • Vehicle accidents
  • Violence
  • Weapons, ammunition, or explosives

What Happens When In Violation Of The Policy

We strive to do our best, using manpower and technology to ensure ads, sites and contents are adhering to the policy, and in the event

  • For ads that violates: reject from publishing until the policy violation is fixed and the ad is approved
  • For sites that violates: filtered off and black listed. We shall NOT run any ads on such sites.
  • For account that violates: suspended if you have several violations or a serious violation. All your ads shall stop running and henceforth no longer accepted.

What If You Think Your Ads Was Incorrectly Disapproved

Industry Standards, Certification & Membership

To ensure and enhance transparency and user control for online behavioural advertising, we voluntarily participated and comply with the leading and authoritative governing bodies and standards. They include:

Additional Policies from Our Partnered Advertising Channels

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